Tag: producer

The Story of My Summer (part 1)

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Hey! Welcome back to Swaggie Maggie’s View from the Pit. After a quick hiatus, I am back with more stories to tell than ever. For those who know, I spent the last four months interning with Live Nation in their Detroit office as a production assistant. It was the best, craziest, most life-changing experience I’ve ever had, and I can’t wait to share it with all of you!

If you don’t know, Live Nation Entertainment is the global leader for live entertainment. More often than not, if you’re going to buy tickets to a show it will be on Live Nation’s website. Back in 2010, when Live Nation only did event promotion, they merged with Ticketmaster to become this all-in-one company that resulted in a massive industry powerhouse that covers everything from ticketing to promotion, to production, to management. When I say that Live Nation (and the people who work for Live Nation) does it all, I mean it!

When I applied for my job with Live Nation’s Detroit office, I didn’t know what I would be getting myself into. I had heard about the opportunity from a few previous interns who were certain that I’d be a great candidate for the job. I applied, sent in my resume, and I was hired on the spot in my interview. I had to patiently wait from December until May to begin my adventure. This was my first shot at making it in the music industry. Everything I had was riding on this experience.

Over the past few years, I had changed my mind about going to graduate school immediately after undergrad. I had changed my major from arts and humanities to professional writing. For the past two years, I have been telling people that my dream was to write for Rolling Stone Magazine, and I was always met with excited responses and congratulations for something I hadn’t even achieved yet.

Of course, my excitement was also plagued with uncertainty. What if I wasn’t good at it? I’d be crushed. What if I didn’t like it? I’d have to start over from square one, again. I’d have to change my hopes and dreams, and figure out new ones. I don’t know if everyone else has this kind of anxiety at the start of something new, but I was just as terrified as I was excited.

Everything I thought I knew changed last summer. Isn’t that dramatic? I always thought people who said crap like that were full of it and trying too hard, but I get it now. Sometimes you just experience something so magnificent it changes you completely. Over the course of 3 months I grew in ways I didn’t know possible. I watched myself change from a girl with a dream to a young woman with drive and the tools to make those dreams happen. I grew professionally and realized that I didn’t have to have just one career goal. I grew personally and learned that I am still so much stronger than I think.

I can’t wait to share more of my experiences and stories with you so come back next week for Part 2 in my new series!

-Swaggie Maggie

Maze – Lorne

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On November 23 English artist, Lorne released Maze, his debut EP, and I’ve had it playing on a constant loop since then. The four-track is incredibly unique, seeing as Lorne is a classically trained pianist who is using his talents to create beautiful songs that incorporate both his classical roots and modern sounds.

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For an EP that is so short, the diversity between each track is astonishing. The songs go from deep and brooding to uplifting and poppy with ease. Not only are the instrumentals stunning, but Lorne’s vocal ability is impeccable. His voice is pristine and filled with emotion through each track. Lorne obviously puts every ounce of energy and passion into his music, and all that hard work definitely pays off!

Check out Maze by listening above, and follow Lorne on Instagram @lornemusic!

-Swaggie Maggie

One Way Trip – ALPHA

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I’ll let you in on a little secret, seventeen-year-old Jai Garcha aka ALPHA is the next big thing. A year ago he embarked on a mission to create an emotionally charged, debut visual EP that chronicles the serious issues he has had to face in his youth. One Way Trip features edgy songs are backed by RnB and urban sounds with smooth vocals.

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I spoke to Jai about the most important part of the creation for this EP and he gave some great insight into his process. “One Way Trip revolves around this idea of life and the time it’s made of being a continuous, unstoppable motion. I have always been interested in how this affects the lives we lead in terms of the decisions we make and the things we aspire to be.”  Take it from me, you do not want to sleep on ALPHA! He is so young and already tackling real-world issues through his love for music. He is also creating a new standard for young artists. It isn’t as simple as having the talent anymore. In today’s ever-evolving creative community you have to be talented, driven, passionate and have a unique vision. ALPHA has all that and more.

One Way Trip consists of 5 songs that were produced by Jai’s own production company, Alpha Bravo Studios, and features other upcoming artists from London, Cambridge, and Hertfordshire. Upon recalling the physical process of writing and recording the tracks, Jai realized that “through spending hours with some beautifully talented people, and spending hours alone in the studio I found that my narrative was being shaped by the process of making the EP itself.” Each of the songs has an accompanying short film and they do not disappoint. One Way Trip will be available on all major music streaming services including Apple Music and Spotify on the 18th of November, so make sure to check it out!

-Swaggie Maggie